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SEO Theory BlogWhy Google Cannot Stop You From Spamming Search Engines
15.05.2013 14:00As the Web marketing world braces for the onslaught of new Google anti-spam measures newly published research into economics has provided some interesting insights into why the arms race between search engines and Web marketers will never end. We will begin with a report from Alpha Galileo. Digital Piracy is ...
Link Building Strategies for 2013
06.05.2013 14:00You are offered a position with a great company that pays well, has a fantastic health plan, incredible bonuses and personal time options, and it’s conveniently located close to home so you don’t have to suffer through long commutes in crowded traffic. The only catch is that you have to ...
The Problem With Search Engine Optimization: It Scales Too Easily
03.05.2013 14:00Someone once told me that venture capitalists don’t want to invest in traditional SEO agencies because “SEO doesn’t scale”. If The Wall Street Journal is to be believed, 3 out of 4 start ups (companies seeking venture capital at some point) fail. In a follow-up to the WSJ article
How to Design a Competitive Intelligence Dashboard I Would Use
02.05.2013 14:00Did you know that the original meaning of oxymoron was “pointedly foolish”? The word’s roots are Greek: oxys “sharp” and moros “stupid”. In search engine marketing, Competitive intelligence is an oxymoron. Competitive intelligence is a strategic game. Once you start playing that game you risk losing all your advantage by ...
Which SEO Tools Should You Use and When?
29.04.2013 14:00SEO tools are the much beloved First Children of the search engine optimization industry. It’s hard to find someone who doesn’t have a favorite tool, a list of favorite tools, or who doesn’t have some anecdote about some SEO tool. Sooner or later everyone tries one or more tools. Many ...
Can Robots Click on Ads?
Your Links Suck and Your Content Stinks: Now What?
16.04.2013 14:00Imagine 3 people entering a room. There is a table with 2 chairs on 1 side and 1 chair on the other side. The 3 people choose seats randomly. All 3 bring some unique qualities into the room. Which of the 3 people is most likely to be seen as ...
How the Google Panda Algorithm Works
10.04.2013 14:00In 2005 Google published its “Web Authoring Statistics” report, which provided a unique insight into how a large search engine views the Web at the very basic HTML level. In August 2009 Matt Cutts invited Webmasters to help test a new indexing technology that Google had dubbed Caffeine. The SEO ...
Please Check Your SEO Theory Daily Digest Subscription
09.04.2013 17:09During a routine purge of old unconfirmed subscribers to our ONCE DAILY DIGEST email notifications 25 active subscribers who signed up in NOVEMBER 2011 were accidentally deleted from the database. These 25 subscribers will no longer receive emails from SEO Theory’s ONCE DAILY DIGEST until they resubscribe. When you subscribe ...
Does Changing Domain Name Affect SEO?
08.04.2013 14:00I want to address three questions that recently brought people to the SEO Theory blog. They are all connected, although the people asking the questions may not have realized that. The first question is the one that intrigued me the most. Does Changing the Domain Name Really Affect Your Search ...
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